Starbucks has partnered with Spotify to provide their customers with a new way to listen to their music. The agreement will let customers choose their playlists, so they can customize the music playing in their stores. The companies have also agreed to not boost the streams of label-sanctioned artists.
Music lovers will be able to influence in-store playlists
Starbucks and Spotify have partnered up to create a new digital music experience in Starbucks stores. Spotify will make its playlists available to all customers through a special section on the Starbucks app. The partnership will be available to customers in the U.S. and Canada.
This new feature will be available in Starbucks company-operated locations and to 10 million My Starbucks Rewards loyalty members. For this feature to work, a customer must have the latest version of the Starbucks mobile app and permission to access location services.
Besides the ability to discover songs that are being played in the store, customers can save and play their favorites on the Starbucks mobile app. They will also be able to access recently-played songs, browse the “Now Playing” list, and download tracks to their playlist.
The music partnership between Starbucks and Spotify is expected to expand in the coming years. Starbucks and Spotify will collaborate on a next-generation music ecosystem that will be available to a user base of 60 million subscribers. The two companies have been working together for several months.
This new feature will be available starting today at 7,500 company-operated Starbucks stores in the U.S., as well as a few other locations. The mobile app will allow Starbucks customers to browse and play the most popular songs from more than 20 years of in-store playlists.
In addition, Starbucks customers will be able to share their favorite songs on social media. They can also earn points for their Starbucks rewards program by joining the premium service. These points can be used to purchase free beverages, and can be redeemed through the My Starbucks Rewards loyalty card system.
Starbucks and Spotify will begin to highlight the work of emerging artists and musicians every week. The Spotify press release praises Starbucks’ involvement with the music industry. The two companies hope this feature will encourage customers to sign up for Spotify.
As part of the partnership, Starbucks baristas and employees will receive Spotify Premium accounts. These accounts will enable them to listen to their favorite music at any time.
Customers will be able to DJ their rides
Starbucks and Spotify have announced a multi-year strategic partnership that will bring a broader distribution platform for music to coffee shops around the world. The two companies are working together to launch a new “digital music experience” that will debut today in over 7,500 Starbucks locations in the U.S.
This first-of-its-kind deal will give Starbucks reward members access to Spotify, and the ability to influence in-store Starbucks playlists. Powered by Spotify, customers will be able to create a personalized in-store playlist, and collect and redeem Starbucks reward points.
Starbucks has a history of partnering with music artists. The company has championed emerging musicians like Fleet Foxes and Madeleine Peyroux. In addition, the company has long partnered with iTunes. In recent years, the company has also given away free iTunes songs on its mobile app.
As part of its commitment to emerging music, Starbucks has teamed up with Spotify to provide a unique, interactive music experience for its customers. The two companies will begin launching a weekly feature on the Starbucks mobile app, which will spotlight well-known artists and emerging ones.
The new feature will be available on both the Starbucks and Spotify apps. Currently, customers can save their favorite songs to their accounts. They can then access the songs when they leave Starbucks. This is an exciting opportunity for users to discover new songs, listen to their favorite artist, and earn rewards points through the My Starbucks Reward loyalty program.
The company has also teamed up with ride-hailing service Uber, which allows riders to select their own music from the backseat. In return, they will be rewarded with Uber’s Local Offers, which allow Visa credit card holders to receive a free ride at participating merchants.
The partnership between Starbucks and Spotify is the latest in a long history of collaboration with the music industry. In the past, Starbucks has worked with Apple to allow iPod users to evaluate music in stores, and in the early 2000s, it offered a CD burning service.
The company plans to extend the partnership to its Canadian stores as well. Moreover, Starbucks employees will be given Premium Spotify subscriptions. The employee will then be able to choose from a library of music that is “brand-appropriate” to play in the store.
Streamers will get a boost in listenership
Spotify and Starbucks have announced a partnership that will provide music enthusiasts a more comprehensive experience. The companies are collaborating on a new music ecosystem that will allow consumers to create and share playlists in Starbucks stores. This will also promote Spotify Premium, a subscription service offered by Starbucks that will allow users to listen to millions of songs.
The Spotify and Starbucks partnership will also help artists by providing them with a prime placement on the platform. Artists who are featured in this new program will be able to earn additional rewards points in the Starbucks loyalty program. Those points can be used to purchase beverages or redeemed for merchandise.
The Spotify and Starbucks partnership will be rolled out in the United States, Canada and Britain in the coming months. It is expected to last several years. In order to get involved, customers will need to download the Spotify app to their mobile device. Once they have the app, they will be able to browse tracks and create their own in-store playlists. The Starbucks Mobile App will also identify playlists that are played in stores.
Starbucks has always been a music enthusiast. They have championed rising artists such as Fleet Foxes, Madeleine Peyroux, and John Legend. As a result, they’ve been able to create the premier coffeeshop-music experience for decades.
Starbucks and Spotify are now working on creating the “store favorites” playlists. This will be available through the Starbucks mobile app and will feature some of the most popular music from Starbucks in the past two decades.
The Spotify and Starbucks partnership will also feature ads, a self-service ad studio and new marketing opportunities for brands. The ads will follow Spotify’s best practices, including custom Cover Art.
The Spotify and Starbucks partnership will also include an integration with My Starbucks Rewards. My Starbucks Rewards is an online loyalty program that currently has over 10 million members. It will give members the ability to curate their own in-store playlists and listen to them after they leave a Starbucks store.
It will also enable Starbucks to be a playlist programmer for Spotify users. Streamers can suggest songs that Starbucks should play, and Starbucks can program those songs into in-store playlists.